insights

How to boost your next campaign

Everyone loves a good deal, but with so many on the market, it can be difficult for brands to...

What is Promotional Risk Management?

Promotions have the power to develop and build lasting relationships with customers, increase...

Creativity is needed for sales promotion ideas in the TV market

The UK market for TVs has become ever more sophisticated.

How genuine creativity will drive sales of TVs in a crowded market

The TV market is dazzlingly exciting and complex, with new channels, new internet-based...

Incentivising Employees with the Red Carpet Treatment

"Employee incentives are essential to building a stronger workforce"

Incentivising Employees with the Red Carpet Treatment

"Employee incentives are essential to building a stronger workforce"

DIY retailers could nail sales promotions with this clever tactic


DIY spending reached a seven-year high of nearly £6 billion in 2016 according to Lloyd’s.

DIY retailers could nail sales promotions with this clever tactic

 Consumer spending on DIY  reached a seven-year high of nearly £ 6 billion in 2016 according to...

Cashback promotions are a powerful tool for the DIY marketplace

The housing market may be unsteady with varying predictions for the year ahead, but the home...

Cashback promotions are a powerful tool for the DIY marketplace

The housing market may be unsteady with varying predictions for the year ahead, but the home...

How the DIY sector can remodel itself with creative sales promotions

"There’s plenty of room for improvement in the DIY sector’s approach to sales promotions" says...