Latest posts

How to boost your next campaign

Everyone loves a good deal, but with so many on the market, it can be difficult for brands to...

What is Promotional Risk Management?

Promotions have the power to develop and build lasting relationships with customers, increase...

Sprinkle some stardust to gain new customers and boost loyalty

The magic of the silver screen never fades. More than 170 million trips to the cinema were made in...

Creative World Cup sales promotions are no longer fantasy football

Partnerships based on advanced sports analytics lower costs and open up creative sales promotions...

At MWC we’ll show how the telecoms market needs creative sales promotions

Creativity in sales promotions really has few limits but nobody wants to be too far off the wall....

CES in Las Vegas – meet Opia and hit the jackpot with creative sales promotions

Specialist sales promotion agency Opia will be heading for Las Vegas in the second week of January....

Creativity is needed for sales promotion ideas in the TV market

The UK market for TVs has become ever more sophisticated.

How genuine creativity will drive sales of TVs in a crowded market

The TV market is dazzlingly exciting and complex, with new channels, new internet-based...

Research shows back-to-school market needs more innovative sales promotion techniques

What is the relevance of a dozen free pizzas to consumer electronics? A great deal, as it happens.

Research shows back-to-school market needs more innovative sales promotion techniques

What is the relevance of a dozen free pizzas to consumer electronics? A great deal, as it happens.

Apply the new learning to student-targeted sales promotions

A free pizza every month for a year? It may seem a far cry from selling PCs and laptops, but it is...